Written by Jian DeLeon (@jiandeleon)
If you run a successful style site (cough, cough) or a popular menswear blog, you have a lot of product coming at you everyday. Emails, packages, phone calls—it never ends. In addition to covering the type of brands you like, it's also important to discover new ones, and everyone is always on the hunt for the next big thing. So brand promotion can be a good thing.
For small brands and PR agencies, connecting with editors and bloggers is paramount to getting the word out about your product. Because that is the connection directly to people who might buy stuff.
They say that any press is good press, right? Not so fast. There are definitely ways that trying to get your brand noticed can go horribly wrong. Be wary, because we figured out How To Suck At Promoting Your Clothing Brand.