While most teams and their fans would be smitten with an AFC Championship, Pats fans just have the bitter taste of defeat, even after all those tasty Lobster rolls. So when Sunday strolls along, best to just channel some cool New England style with a Woolrich John Rich & Bros sweater.

Woolrich John Rich & Bros Shawl Collar Popover, $245 

Nike Patriots Helmet T-Shirt, $35 

Lobster Roll, $21