Herman Miller's new film series titled Why Design launched September 10th, featuring notable designers, including Yves Béhar, Don Chadwick, Ayse Birsel, Irving Harper, Gianfranco Zaccai, Studio 7.5, Steve Frykholm, and Sam Hecht and Kim Colin.
Accompanying each video is a series of candid photographs from the designers’ daily lives, offering a glimpse into their world and thought processes, including a profile of their design work for Herman Miller and beyond.
In the words of the company:
"At Herman Miller design is the language we use to ask questions and seek answers to the problems our customers face. The design process is a journey into the unknown—or as George Nelson once quipped, 'I have never met a designer who was retained to keep things the same as they were.' Before we decide what we do and how we do it, we like to begin by asking the question 'Why?' In Why Design, a new film series, we explore the world through the eyes of our designers, and share something of why we value their point of view."