If you want to sell some men's clothing right now, the best move you can make is drape it on a beautiful woman, take some hazy photos and huck it at Tumblr like a sexy, Visvim-shod molotov cocktail. In illustration and video, Beautiful People, a Japanese men's and women's line, encourages ladies to wear men's shirts as pants and their boyfriends to be all Serge Gainsbourg-y about it. Once you have your lady in oxford-cloth-button-down trou, check out F/W 2012 from Beautiful People, designed by Hidenori Kumakiri, a friend of Yosuke Aizawa and fellow grad of Comme des Garçons. It features tropical print camo and suede Tricker's you should buy for yourself, instead of real pants for your girlfriend.
Pete Anderson is a writer living in Washington D.C. Read his blog here and follow him on Twitter here.