A History of Racism in Fashion

Protest Calls for Sao Paolo Fashion Week Race Quota

Year: 2009

Over half of Brazil's population is black. Yet barely any black models grace the catwalk at Sao Paolo Fashion Week, year after year. The issue isn't necessarily just Sao Paolo's—fashion week catwalks the world over suffer from a lack of diversity— but in a country where there are mind-blowing levels of gorgeous dark-skinned women standing around at the beach all day, the lack of representation is even more stark. In 2008, after a tally found that only 28 out of 1,128 models used were nonwhite, a voluntary quota was introduced by fashion week organizers stipulating that at least 10 percent of the models used should be of Afro-Brazilian background. Still little has changed, and attempts to get the rule changed to a mandatory quota have been unsuccessful.

Tags: fashion, racism
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