A History of Racism in Fashion

Nivea "Re-Civilize Yourself" Ad Campaign

Year: 2011

Nivea's "Look Like You Give A Damn" ad campaign was all about getting guys to clean up their act, but it was the brand itself that had to clean up a mess after they released an ill-conceived ad featuring a "clean-cut" black man holding an image of his own head with an Afro along with a caption that read "Re-Civilize Yourself." Did the company not realize that they were playing with the tired old stereotype of black men as uncivilized brutes? After the immediate and inevitable backlash, Nivea quickly pulled the ad and apologized for being insensitive.

Tags: fashion, racism
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