Founded in: 1908 by Gabrielle "Coco" Chanel

Current designer: Karl Lagerfeld

Complex says: You should know by now that rap's latest obsession is vintage jewelry. And if you've been keeping up with the trend, you should also know that there's a lot of Chanel involved. Everyone from 2 Chainz, to Kendrick Lamar, and even Soulja Boy OD on the iconic double Cs. While labels like Versace and Cartier also have dope vintage jewelry, hip-hop's love for Chanel just can't be matched.