PIGALLE is named after a section of France that's famous for being a haven for sex shops and hookers. It's also where founder Stephane Ashpool grew up. The gear is so exclusive you apparently have to go to the French shop to buy it —not that it's stopped jet-setting cool guys and rappers like A$AP Rocky from rocking it proudly. When we interviewed him, he even said: "We don't sell PIGALLE to everyone that shows up. Definitely we prefer small and good, rather than big and bad. It's our mentality and we are planning on keeping it." This sub rosa approach has given the brand streetwear cult status, and made it seem like PIGALLE gear is Paris' answer to Supreme's box logo. Good luck getting your hands on some.