The 10 Coolest French Brands Out Now

Études is a full-on art collective, and not just a label. Established this year by French artists Aurélien Arbet and Jérémie Egry, the clothing label started out as Hixsept before getting rebranded into its current incarnation. A mix of menswear staples with a streetwear sensibility, button downs are given wild all-over prints, and caps get a similar treatment — getting dyed in interesting ways and using materials like multicolor suede panels. In addition to clothing, the Études Studio also boasts a publishing house and creative services... but we really kind of need those hats.

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