Paris has long been a haven for fashion houses. With a rich history of couture, tailoring, and easily recognizable names like Louis Vuitton, Christian Dior, Givenchy, and Lanvin showing new collections each fashion week, you can also find many non-fashionistas rocking well-worn A.P.C. jeans with a striped Saint James shirt. But lately, labels in Paris and beyond have been making a name for themselves.

Beyond the high fashion world there's a grip of up-and-coming streetwear labels that are worth checking out, as well as a few brands that have been doing their thing for years, but only now getting their proper shine. Before everyone starts jacking their swag, become an early adopter. Here are The 10 Coolest French Brands Out Now.