Patagonia Takes Over Famed NY Concert Venue CBGB's

Finally putting a nail in the coffin of the venerable downtown New York punk rock venue's lifeless corpse, Patagonia has signed a lease at 313 Bowery

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Complex Original

Image via Complex Original

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Finally putting a nail in the coffin of the venerable downtown New York punk rock venue's lifeless corpse, Patagonia has signed a lease at 313 Bowery, the remaining half of the old CBGB's space. The unit has been flipped a few times, at one time being host to a pop-up shop Riff that sold garb designed by Aerosmith's Steven Tyler and Andy Hilfiger. And, Patagonia's next door neighbor at 315 Bowery is, of course, the homage-haven of John Varvatos, which at least tries to preserve the spirit of the former tenant.

Fingers crossed this means we'll finally get that Patagonia/Ramones collab we've been waiting for. [Racked NY]

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