Nike recently opened an Innovation Pop Up in Sydney, Australia and on hand to talk about the brand's latest and greatest achievements was Senior Designer Matt Nordstrom. Acclaim nailed a fantastic interview with Nordstrom, covering everything from how Nike keeps the most elite athletes' needs at the core of their design process to the multi-faceted approach that Nordstrom takes when considering how to solve for problems that matter to the everyday consumer, too.
"Fundamentally it’s the act of creation and trying to create a future that doesn’t exist," Nordstrom says. A great reminder of the meaning of good design in a product-saturated world. [Acclaim]
