Nike's Matt Nordstrom Talks Innovation

Nike's Matt Nordstrom Talks InnovationNot so covert Nike operative.

Nike recently opened an Innovation Pop Up in Sydney, Australia and on hand to talk about the brand's latest and greatest achievements was Senior Designer Matt Nordstrom. Acclaim nailed a fantastic interview with Nordstrom, covering everything from how Nike keeps the most elite athletes' needs at the core of their design process to the multi-faceted approach that Nordstrom takes when considering how to solve for problems that matter to the everyday consumer, too.

"Fundamentally it’s the act of creation and trying to create a future that doesn’t exist," Nordstrom says. A great reminder of the meaning of good design in a product-saturated world. [Acclaim]

Tags: nike, interviews, innovation
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