Chris Olberding, Gitman Vintage
"When the buyer asks, 'Do you have minimums?' I always respond, 'No, only maximums.' One good rule of thumb: it’s better to start off saying no to potential accounts when it’s not exactly where you want to be. When it is, make sure you don’t let them overbuy—it keeps the sell-through high and the demand higher. Product is always King, but the Queen is keeping it tight. I can’t name names with this one, but making too big of a sale has happened and I had to deal with the residuals."