3. A Sunglasses Collaboration
The world has seen what Lochte can do to the classic Wayfarer silhouette, but why not let him exercise his talents in a playing field worthy of an Olympic champion? We're talking diamond-studded shades that spell REEZY. We could see accessories like 14K gold croakies. Are you listening, Cazal, Cartier, and Dolce & Gabbana?