Is Avicii about to change the dress code of EDM (Electronic Dance Music) culture? Earlier this year, it was reported that the Swedish DJ would be partnering up with Ralph Lauren Denim & Supply, and now, here is the first look at the campaign. The scene—usually reserved to neon day-glo outfits and tank tops—is about to get a shot of flannel, chambray, and denim. The full campaign, shot by photographer Mark Seliger, will drop this fall along with a remixed track and video of his new single Silhouettes. Check the preview of the campaign above.
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