Video: J.Crew’s “Hello, World” Campaign Captures Founder of Silly Thing, TK

With a little help from Garance Dore; and Scott Schuman.

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Complex Original

Image via Complex Original

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J.Crew has been making moves to bring its brand of preppy-Americana globally recently. In the new campaign “Hello,World” they hired Garance Doré and Scott Schuman of The Sartorialist to focus their lenses and capture the style of a few international tastemakers. The latest video highlights, TK, founder of Hong Kong based collective Silly Thing who’s worked with many brands including Comme des Garçons and BAPE to name a few. Check out the video above to get a sense of the man's style, his workspace, and his classic wheels. [slamxhype]

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