Richer Poorer

SINCE: 2010

FOUNDED BY: Tim Morse and Iva Pawling

WHY WE CO-SIGN: This L.A.-based brand makes dress socks and uses fresh bold colors with retro-inspired prints and patterns that put your father's socks to shame. The sockwear brand has been making moves, partnering up with Birchbox, Steven Alan, and Bonobos.