Blogger Ryan Plett of [you have broken the internet] has just launched his long-awaited venture in the making, StyleSeek. The site is a mash-up of web and blog content that seamlessly enables the user to purchase products geared towards your style—just imagine Tumblr as a webstore. It's an interesting new take on how guys can get their shopping done while simultaneously getting inspiration. When a new user first signs up, they're prompted to take what they call the "StyleGame"—a series of different lifestyle photos ranging from cars, movies, and music that you select in order for them to create a stream of content and product tailored to your preferences, which StyleSeek is calling StyeDNA. Depending on how vicarious you're trying to get, you can even explore the StyleDNA of others (real life influencers, fictional characters and even proposed versions of real people like Kanye West). The video above does a pretty good job making sense out of it all if this write-up read like something out of a Hollywood script in which robots take over the world or some shit.
Image via Complex Original
Sign up for the
ComplexNewsletter
Your leading source for what’s now and what’s next in Music, Style, Sports, and Pop Culture.
By entering your email and clicking Sign Up, you’re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our
Terms of Serviceand
Privacy Policy