Today started off horribly for the town of Aurora, Colorado when a gunman open fired at a midnight premiere of The Dark Knight Rises, killing 12 people and injuring another 38. The entire country mourns the losses and send their prayers, while sensitivity is on high. Which is why the Twitterverse is outraged by the recent tweet by online clothing boutique, Celeb Boutique, that you can only see with your own eyes to believe, referencing the trending Aurora topic to their new "Kim K inspired #Aurora dress."
It's been about an hour since the tweet was sent and it is causing quite the stir. Was it a simple mistake of the tweeter not looking at a newspaper, television, anything online or having any human interaction before sending the tweet? [Celeb Boutique]
Update: Celeb Boutique has since tweeted an apology for the offending tweet, citing that their PR is not based in the US, and was not aware of the situation, only that #Aurora was a trending topic:
We are incredibly sorry for our tweet about Aurora - Our PR is NOT US based and had not checked the reason for the trend, at that time our— Celeb Boutique (@celebboutique) July 20, 2012
social media was totally UNAWARE of the situation and simply thought it was another trending topic - we have removed the very insensitive— Celeb Boutique (@celebboutique) July 20, 2012
tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise for any offense caused— Celeb Boutique (@celebboutique) July 20, 2012
this was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation. - CB— Celeb Boutique (@celebboutique) July 20, 2012