A First Look At The New Saint Laurent Logo

A First Look At The New Saint Laurent Logo

News dropped last month that Yves Saint Laurent was changing its name to "Saint Laurent." Many rumors and speculations have come up since then, including whether or not the iconic YSL logo will stay. Well now it looks like we can finally put all the back-fence talk aside. Creative director Hedi Slimane tweeted a picture of the label's new logo and packaging. As expected, both follow Slimane's minimalistic aesthetic. What do you think of the new logo?

[@hedislimatetwit]

Tags: yves-saint-laurent, hedi-slimane, logo, saint-laurent-paris
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