Kanye and Hype Williams

Why you should know about him: Hype Williams has been a legendary director and filmmaker since the 90s, known for his music videos for The Notorious B.I.G., Nas, Missy Elliott, Jay-Z, Aaliyah, Coldplay, Beyoncé, Nicki Minaj, Jack White, and of course, Kanye. In 1998, he directed the film Belly starring Nas and DMX. From the start, Hype's style has been known for using fisheye lenses, wide angles, and vibrant coloring, and he's won countless awards over the years.

He directed Kanye's videos for "Gold Digger," "Diamonds from Sierra Leone," "All of the Lights," and the to-be-released "Way Too Cold." He also wrote the 34-minute film "Runaway" for Kanye's My Beautiful Dark Twisted Fantasy album. 

"That's probably what stimulated my interests in color...I wanted to be Basquiat or Keith Haring of the streets."

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