The New York Times Pits Two NY Surf Shops Against Each Other

The New York Times Pits Two NY Surf Shops Against Each Other

In what is arguably one of the more interesting "Critical Shopper" pieces as of late, former Complex editor-turned New York Times writer Jon Caramanica visits two of New York's trendiest surf shops: Saturdays Surf in SoHo and Pilgrim Surf + Supply in Williamsburg, Brooklyn.

Despite the lack of Point Break references and the complete and utter absence of the words "brah" and "chill," Caramanica provides a good critique of the products offered by both stores. He also talks about the customer service level at both stores, which judging from the article, is pretty much non-existed at Saturdays. Regardless, it puts both urban surf shops in an interesting context, and is pretty damn funny. [The New York Times]

Tags: the-new-york-times, saturdays-surf-nyc, pilgrim-surf-and-supply
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