Down in Arkansas a new system of dress is set for the 2012 college football season. The University of Arkansas Razerbacks will take the field in new Nike uniforms incorporating the latest sporting technology and highlighting the heritage of the state's sporting tradition. "RING THE BELL," the team's most notable rally cry is embroidered in the neckline of all three new jerseys—the classic white and cardinal jerseys are joined by a fresh (and "fierce") alternate anthracite. Technological advices will keep players cooler and better protected from heavy hits.