J.C. Penney has been re-branding itself lately with new ads, new logos, and hiring new Creative Director Nickelson Wooster earlier this year. You may want to change those ideas you had about the retailer after the Woost God changes things up a bit. In a recent interview with GQ, he reveals the launch of JCP, a new brand for J.C. Penney. Updated fitting, cool ready-to-wear items, and of course camo will be included in the brand's lineup. Be on the lookout this fall when the retailer starts implementing these changes on the sales floor. Visit the GQ website to read the full interview. [GQ]