Mr Porter Launches Digital Campaign Inspired By "Suits"

Mr Porter Launches Digital Campaign Inspired By "Suits"Photo by Courtesy Photo

Suit up for summer with help from Mr Porter and USA Network, who are launching a digital campaign to celebrate the second season of the television show, Suits, premiering June 14. The collaboration includes a "Suit Yourself" iPhone app, which allows you to build outfits from the site's selection of goods. Also included is a newly launched microsite on MrPorter.com featuring editorial content, photography, behind-the-scenes footage of the show's second season, and a chance to win a $25,000 wardrobe on the site.

If that's not enough, Mr Porter is also opening a brick-and-mortar pop-up shop in New York's Meatpacking District from June 9-17, coinciding with a fashion show on June 12 on the High Line, co-hosted by Vanity Fair. [WWD]

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Tags: mr-porter, suits, iphone-app, pop-up-shop
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