The 10 Best New Fashion Startups For Men

Huckberry

What It Is: A flash sale site for urban and outdoor brands.
Website: huckberry.com

All right, so you love flash sale sites like Gilt MAN and JackThreads, but you’re not really into designers or streetwear like that. You’re more of the backpacking type — more excited by brands like Outlier and Patagonia than 10DEEP and Patrik Ervell. Gentlemen, your time has come. We’re talking sales from companies like Topo Designs and GoRuck, so you can score a sweet backpack. In addition, they’ve signed up military-issue shades manufacturers Randolph Engineering, and even motorcycle company Deus Ex Machina. For you city slickers that love spending those vacation days outdoors, be prepared to drop some dime.

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