The 10 Best New Fashion Startups For Men

Frank & Oak

What It Is: Affordable apparel sold to you based on your personal style.
Website: frankandoak.com

The brainchild of Ethan Song, who also runs another clothing company called Modasuite, Frank & Oak aims to make shopping more painless for men. How do they do it? Members sign up for the site, fill out their clothing preferences, and then they receive a monthly e-mail newsletter with items they might be interested in buying.

Whether you’re looking for button down shirts, ties, sportcoats, or more casual gear like sweatshirts and hoodies, the site offers a great selection of affordable gear, with button downs going for around $45. You can also join the “Hunt Club” and get goods delivered to your door each month, try them on and see what works, and you’ll also get exclusive product. For each item you decide to keep, 10% goes towards future Frank & Oak purchases.

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