Russell Simmons Is Relaunching His Preppy Clothing Line, Argyleculture

Check out the first looks from the brand that targets the "urban graduate."

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Russell Simmons is relaunching his preppy clothing line, Argyleculture, this time with Joseph Abboud. The brand, which is targeted for the "urban graduate," has been in and out since 2008 but Simmons is hoping his new design partner and alignment with a new distribution and production company, HMX Group, will be the right match. After all, Simmons says his successful Phat Farm line took five years to pop, reports WWD. Abboud says the line will be "like preppy on steroids" and that it will push the boundaries. This fall, Macy's will be the main retailer of the items with prices ranging from $59.50 to $245.  [WWD]

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