German Street Artist Critiques H&M's Photoshop Abuse

The controversial ad campaign gets a new look.

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Complex Original

Image via Complex Original

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Now this is how you call someone out on their Photoshop abuse. A street artist in Germany put a spin on H&M's latest ads by adding Photoshop toolbar boxes on top of the original images.

The retail giant went under fire last week for the same poster because model Isabeli Fontana looked "too tan." Doctors were concerned the advertisement was encouraging "tanorexia"—an addiction to tanning—and were displeased with the message H&M was sending.

Whether the street artist's work is a response to the "too tan" claims or general excessive retouching, it's a clever take on the original. What do you think? [BuzzFeed]

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