Izzy: "The next thing you need look into a diamond when you're looking to purchase is the color. There’s colorless diamonds, there’s near colorless diamonds, then there’s yellowish, brownish, pinkish, and all the colors. If you're trying to get a nice white diamond, I would recommend staying from a D to F color, which stands for colorless. Colorless diamonds are good for when you don't want to spend so much. So if you have a color, you’re going to pay a premium for it.
If you want to save some money, you can go to G color or H color, which is near colorless and actually looks like a colorless diamond. If I showed you an F color and a G color and put them next to each other, you wouldn’t be able to tell the difference with your naked eye. You would actually have to go to the lab and get it checked. And you would need 3 or 4 opinions on whether its an F or a G. That’s how complicated it is to tell an F from a G. You can go to a G and the prices drop. You can save about 20-30%. So if a diamond is $10,000, you'll save about $2,000 or $3,000."