Brand: New Era Cap Company
Design Signature: Embroidered "N" over a flag
Although the New Era Cap Company has been pushing out baseball caps since 1920, it wasn't until 1997 that the company concerned themselves with building a strong brand image. That's when they enlisted JDK Design, who created the now-iconic logo of the "N" sitting on top of a flag. It's gone through a couple of revamps since, but the idea has still remained the same, and it's successfully ingratiated itself as an icon of urban, athletic style. It's even been lampooned by cool guy brands like Supreme, and is about to make its first appearance on a proper set of footwear by Mark McNairy.