95. Premium Denim
Brands like Diesel, True Religion, and 7 For All Mankind ran the game as the first brands that got people to drop their whole minimum wage paychecks on a pair of jeans. Before quality was a factor in purchasing denim, back pocket embellishments, fits, and washes were key, and these brands were charging people out the ass for all three. Other popular premium denim brands included Paperdenim & Cloth, Antik Denim, and Sealkay, before Nudie Jeans would usher in the age of raw denim.