71. Independent Sneaker Designers
Either as a reaction to the big sneaker companies, or a way to cash in on the sneakerhead craze, the Complex era saw the rise of young, independent sneaker designers. Companies like Creative Recreation and Clae won over legions of fans for their clean designs and affordable price point. Meanwhile, Common Projects established itself in the luxury market with their Italian-made sneakers, premium prices, and upscale market placement.