51. Heritage Brands

About two years ago, there was a big push in menswear where everything was about heritage brands. Companies like Carhartt, Schott, L.L. Bean, and Levi's had their archives raided, while companies like Filson and Red Wing started making tons of money by doing the same thing they had been doing for years. Things went overboard when you started to see guys running around looking like farmers, rail workers, or prohibition supporters all over major cities.