Most of us who enjoy fashion drop money on clothes so we can look fly, but it's always extra satisfying when that money goes to a good cause. One great cause that has arisen recently is the Highly Endangered campaign. This project aims to help the Maasai tribes of Kenya and northern Tanzania maintain their pastoral lifestyle in the face of intense drought by selling their exquisite, native jewelry. Kid Cudi can also be seen sporting the beads on the WZRD digital cover that Complex did in February, and also at The Hunger Games premiere.
The jewelry is all handmade, glass-beaded pieces with an array of different colors and designs. To support diverse fashion and environmental preservation, visit the Highly Endangered website and read more about the cause. You can purchase the tribal beads for around $14-$40 on the Maasai Association website.
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