Pennsylvania's Emeco asked Philippe Starck to create their latest piece chair called the "Broom" chair, which is made of a mix of 75% reclaimed polypropylene, 15% reclaimed wood fiber, and 10% glass fiber. Starck explained how he chose the name "Broom" for the chair, saying, "Imagine a guy who takes a humble broom and stars to clean the workshop and with this dust he makes new magic." Watch him expand on this idea in the video below by Eames Demetrios. [Dwell]