Is H&M Planning To Start A Luxury Brand Of Its Own?

Is H&M Planning To Start A Luxury Brand Of Its Own?

H&M has been on a roll lately with its luxury collaborations with the likes of Versace and Marni. But now the fast fashion retailer is rumored to be expanding into high fashion with a luxury brand of its own. Very little is known right now, but the Swedish-based retailer would not confirm or deny the rumor. Knowing how successful they have been, with lines forming days before its co-branded luxury collaborations, this move wouldn’t be a surprise at all. We’ll keep you posted with more info as it develops. [wwd]

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Tags: hm, h-m, rumor, luxury-brand
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