German agency Jung Von Matt is the brains behind Lego’s new "Imagine" campaign. The genius behind Lego’s print ads is their simplicity and directness, they are images of famous cartoon characters made out of the most fundamental Legos, forcing the observer to “imagine” what characters or shows are being depicted. The campaign channels the minds of young kids – who can create anything out of nothing – but does it in such a sophisticated way it successfully speaks to both those children and their parents at the same time. How many can you figure out? [HighSnobiety]
