Gap Is Banking On The Young And Hip To Regenerate Sales

Maybe they need to bring out those swing-dancing ads again.

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Talk about relying on the wrong customer base—the average 18-34 year old is already cash strapped and broke. Gap is marketing towards this specific age group hoping to bring sales to its doors. Gap ruled in the '90s, but ever since then the company has been on a landslide trying to get it right. Could they make a come back? Your dad rocked it. Would you? [businessweek]

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