Tretorn, the iconic Swedish footwear brand renowned for their men’s and women’s rubber boots, announced today their Real Rubber campaign, a commitment to promoting the company’s exclusive use of all natural rubber, and educating consumers about the health and environmental hazards associated with PVC, a synthetic material often used in making waterproof boots. Tretorn is offering $25 dollars off a new pair of rubber boots when consumers trade in PVC boots at the Tretorn shop staring February 15.

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