When 3-year-old Lily Robinson noticed the "Tiger Bread" at her local Sainsbury grocery store looked more like "Giraffe Bread", young Lily sent Sainsbury a letter to bring awareness to the issue.
“Why is Tiger Bread called Tiger Bread? It should be called Giraffe Bread”.
Lily's letter proved effective. And, not only did Sainsbury send the 3-year-old a gift card and thank you letter,they also rebranded their "Tiger Bread" to "Giraffe Bread". [PSFK]