Publish releases its latest lookbook to accompany the first spring 2012 drop, “The Pursuit of Cool.” Even though it was shot in the mountains of Big Bear Lake, California, there’s nothing too woodsy about the looks. The collection includes essential spring parkas, and club collar button-downs and off-set pocket T-shirts to take your style up a notch. Shop the first delivery available now at the Publish website. [publishbrand]

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