From tumblr hype to printed glory, the sharp, satirical tone of Fuck Yeah Menswear successfully captures the voice of a generation. Jaded, perhaps, but mostly able and willing to poke fun at self (and everyone else). The book, with its wordy subtitle ("Bespoke Knowledge for the Crispy Gentleman") drops in November. From this early preview, you'll note that transition from web to page hasn't depleted the joys of the venture.
Not since Do's And Dont's first published have we been this excited about a fashion book.
