The idea of glow in the dark underwear might initially raise your eyebrow, but look how much fun those two are having. That could be you. The design team at Bjorn Borg came up with the idea to give men's boxer-briefs a luminescent treatment to make the waist band glow in the dark. "Turning the lights off," is the theme of their Spring/Summer 2012 collection, and its basically giving you permission to spend even more time in the bedroom.
Based in Sweden, Bjorn Borg is named after the world famous tennis player, who like the underwear shares a rock n'roll rebellious nature. Established in the early 1990's, Bjorn Borg quickly seized the European market, and now is making major waves stateside. "As a brand, we follow the philosophy of Bjorn Borg, he was one of the first athletes to achieve celebrity fashion icon status, that spirit is captured in the design of our underwear," says Frederika Erlandsson, Head of Product Development for Bjorn Borg. "While socks, swimwear, sportswear, shoes, and accessories are a part of our brand offerings, underwear accounts for two-thirds of our business."
Whether you are a guy that likes a simple clean solid color boxer, or if you dare to bare a little color downstairs, Bjorn Borg has something for you.