Fairly new socially conscious brand SLVDR has a laid-back style to fit its So Cal roots which is evident in this fall 2012 preview video. Showcasing some impressive goods with an even more impressive foreground, SLVDR and videographer Jared Eberhardt use nature at its finest from Utah to Big Sur to capture the brand's jackets, hoodies, and shirts.

Even if you are unfamiliar with the brand, this video will definitely make you want to know more, so stay tuned for the early fall drop at dealers throughout the U.S. [SLVDR]

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