There aren't many brands, let alone streetwear brands, that have had quite the influence on fashion the past couple of years than Supreme. The Business of Fashion and 032c Magazine recognize the almost cult-like following the New York brand has had over the world, created by exclusivity, iconography, and how it goes about its business. Below is an excerpt from Part 1 of the two-part series:
The flashy sartorial sensibilities of, say, Russell Brand or Kanye West have mutated into their own category of sub-entertainment and, more often than not, their personal styles do not reflect the current vogue. So how then did the Supreme aesthetic finally become one of the most honest representations of how men choose to wear their clothes in the global mainstream today?
It’s easy to answer that question if one concedes that Supreme currently makes some of the best clothes for men in America right now. And for a brand routinely overlooked by fashion publications and menswear experts as “skate clothes” or, perhaps even worse, just a fad in a niche subculture, this may come as something of a surprise.
But can you blame the press for sleeping on it? For almost two decades, Supreme has existed in a cult-like bubble. Many of their short-run products have a blink-and-you’ll-miss-it shelf-life; you’ll pretty much never, ever receive an invite to some Supreme-sponsored open-bar fête (because they almost never happen); and unless you’ve been systematically tracking its product developments on the array of feverish blogs devoted to the brand, or know a mole on the inside who can text you when a new shipment has been delivered, you’ll miss out entirely.
Catch the rest of Part 1 which ties Tyler, The Creator into all of this on The Business of Fashion's website and be on the look out for Part 2. [The Business of Fashion]