When South African burger chain Wimpy wanted to get the word out that it offered menus in braille, it enlisted the help of the Metropolitan Republic agency to do it in a creative manner. The result was special buns that used sesame seeds to write out the ingredients of each burger in braille. They then delivered these burgers to three blind institutions in South Africa.
Watching the reaction of the visually-impaired individuals realizing they can finally "see" their food before they dig in is most definitely heartwarming. [It's Nice That]
