Nike Bench Advertisements Encourage Runners To Keep Going

#makeitcount in 2012.

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Complex Original

Image via Complex Original

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Encouraging runners to keep going, Nike's latest bench advertisement campaign utilizes a simple construct to urge an active lifestyle. It is, indeed, a bit cheeky. Still, the effectiveness of the seat-less bench and subtlety of branding succeed in gently pushing 2012's #makeitcount ethos. [Jay Mug]

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