Liquor Bottles a Get a Baby-friendly Makeover

Shouldn't this be illegal?

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Complex Original

Image via Complex Original

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I think we're all aware that many advertisers behind major alcohol and tobacco brands target their products to young adults; remember supposedly learning this lesson in D.A.R.E.? When a major label cigarette or beer brand can hook a young person, the brand has earned a lifelong customer.

In this case, design collective Utopia remixed some very recognizable alcohol bottles to look like baby bottles, with childhood-friendly brands like Disney and Barbie thrown into the mix. Whether the design team did this to parody how real-life companies target youth, or whether they were just fucking around is not clear. Either way, these would be creepy if they existed in real life. [theager]

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