5 people will live in subway for 6 days, Big Brother style.
Image via Complex Original
In Paris, IKEA's new campaign finds 5 people living in an apartment installed on a Metro platform. There is the obvious lure of voyeurism, but also intrigue in IKEA's skill in packing everything one needs in life into a tight space. The actors in this show will spend 6 days in the apartment. Think of it as live Big Brother. [Daily Candy]
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